Company Name American Express
Designation Marketing Analyst
Location Gurgaon, Haryana, India
Post Date 18/01/2023
Role This position will be responsible for executing and supporting all communication tasks including campaign management for tactical offers, long term offers and benefits along with communications planning & implementation, internal and external stakeholder management for Cards in India market. This role will be an integral part of the brand communication team that takes care of all Cardmember facing communication.
Responsibilities
  • Manage communication calendar for products and deliver creatives by working closely with the creative agency
  • Collaborate with other teams like product, marketing, offers, compliance, etc. to execute marketing campaigns on an ongoing basis
  • Execute key product and brand campaigns – plan campaigns based on insights post data analysis
  • Monthly reports and MIS on communications delivered. Closely track performance of communication across platforms – Emailers, app, website, Cardmember account page, etc.
  • Help localize global campaigns for India market
Qualifications
  • Bachelor’s/Master’s Degree
  • Self-starter shows strong self-initiative to meet deliverables and overcome issues.
  • Strength in building and leveraging relationships, experience in working within a cross functional matrix
  • Strong interpersonal, oral and written communication skills
  • Prior experience in communications and digital marketing is preferable
  • Must be proficient in MS Office suite (PowerPoint, Excel, Word)
  • Strong project management skills
Skills/ Knowledge
  • Must have experience in email marketing
  • Agency experience would be preferable
  • Good communication, presentation and data analysis skills needed
  • IMH (salesforce), OneCMS, CMS, JIRA (for internal candidates)
  • American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
  • Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
Job function Sales and Marketing
Industries Financial Services
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