Sr Executive – Brand Management requirement in Nykaa

• Nykaa

• Mumbai, Maharashtra, India

The person would be the business owner for his/ her categories. The role entails leveraging know how of internal and external variables to deliver sales and outreach of categories. The role entails forecasting, monitoring, understanding and reporting on the category. The role also requires the incumbent to drive strategic projects and promotions to achieve business objectives.

Driving Sales:

• Responsible for developing, implementing, managing and reporting on plans to improve site metrics by increasing conversion, AOV, and other KPIs
• Responsible for top-line revenue goals within the established investment budget to achieve P&L goals
• Manage website content to align with monthly promotions, seasonal promotions and overall marketing strategy

Monitoring Brand performance:

• Secure Margins in line with overall guidance
• Negotiate budgets, set goals, monitor and report on performance
• Plan and execute brand campaigns across various platforms and take corrective actions to stay on course of the plan
• Meet the plan for recognition and awareness of accountable brands
• Report performance against key metrics in approved formats

Improve customer experience and retention:

• Drive banner revenue through list growth, segmentation and increased efficiency;
• Develop processes and procedures to drive customer retention
• Analyse user experience across channels and touch points through web analytics and determine potential improvements

Experience

Minimum 1-2 years of experience Category management experience with Leading Retail/ Ecommerce / beauty industry.

Education

Must have a bachelor’s degree in any stream.

MBA will be strongly preferred.

Skills

Negotiation Skills

Execution Management

Client Relationship Management

Analytical skills

Business presentation skills